YouTube Considering Offering NFTs to Allow Creators to ‘Capitalize’ on Work

YouTube is considering offering non-fungible tokens (NFTs) as a way “to help creators capitalize on emerging technologies including things like NFTs,” CEO Susan Wojcicki wrote in an open letter about the video streaming platform’s 2022 priorities.

  • Wojcicki said her team is looking ahead to the future and has been following everything happening in Web 3 “as a source of inspiration to continue innovating on YouTube.”
  • “The past year in the world of crypto, non-fungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” Wojcicki wrote.
  • On Thursday, social media platform Twitter released an official verification mechanism for NFT profile pictures. This involves users linking their Ethereum wallet to Twitter and using an NFT as a profile picture.
  • CoinDesk contacted Google, which owns YouTube, for further comment but did not hear back at press time.

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